The inspiration of Viola Milano

Although much of the inspiration that form the basis for our collections come from legendary style icons like Cary Grant, Clark Gable and of course the one and only Gianni Agnelli, we find most of our inspiration from the contemporary gentlemen we meet during our travels.

Whether they are famous, or simply an elegant man having a coffee next to you in a café, we take note and incorporate their inspirational ways in our collections. The strong sense of personal style and not just conforming to rules and trends but instead continuing to break new ground, and by doing so expressing yourself is what true style is all about.

While we do find man himself fascinating, a lot of our inspiration is not just gathered from men, but from their creations. By traveling and exploring the beauty of the world, our minds are broadened and gain new impressions that come together to create new ideas. Art and artistic expression in all forms, from renaissance paintings and architecture to modern day photography, help spark the imagination so necessary for the creative process.

We hope you want to join us in our journey to inspire and be inspired.