Style Icon - Sergio Loro Piana
S ergio Loro Piana was one of the presidents of Loro Piana an Italian clothing company specialising in high-end, luxury cashmere and wool products. The Loro Piana family has traded wool and fabrics since the early 1800s. Sergio and his brother Pier Luigi took over in the 1970s, and developed the brand and expanded into luxury retail. Sergio dedicated his work to the discovery and development of fibres and garments. Loro Piana the fruit of that labor upholds the legacy, status and Italian soul of the finest Italian craftsmen.