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We have always loved beautiful clothing, shoes and of course accessories. As long as we can remember, we have been exploring new ways of dressing, new materials, colours and textures. Although we travelled the world in our search, we had trouble finding products that were just right. After years of not being entirely happy with what we could buy, we decided to create our own products that fulfilled all the requirements we had. Viola Milano came to be after a number of inspirational journeys through southern Europe and Italy in particular.


We found our inspiration in the culture and lifestyle of the classic Italian gentleman, which became a fantastic source of creativity that is the essence of all of our products. We are constantly amazed how the Italian man, in a nonchalant and bold way, can make something that for us was previously unthinkable, look perfectly natural. We believe style and inspiration are highly personal and unique for each person. Viola Milano gives men an opportunity to express their own uniqueness and personality with individual twists to their outfits, whether conservative or more adventurous.

Vision Statement

To lead men worldwide to a more well-dressed and beautiful life, filled with colours and expressions in their own personal style.

Mission statement

Create exciting and inspirational collections that help men all around the world express and develop their personal style, in clothes and in life.